Virtual International Marketing Week: 01/03/2021 - 04/03/2021

For the 14th edition of this International Marketing Week, students will have to, after the virtual visit to the Bertimchamps brewery, develop an export strategy for our stakeholder. The commercial, physical and legal aspects of a potential market will be analyzed. Strategic decisions will need to be taken and the students’ creativity will be challenged to design a new label.

Please note that, due to the Covid-19 pandemic, this International Week will be organized in virtual mode in 2020-2021.

What to expect?

Develop technical skills
  • Understand the commercial, physical and legal aspects of an export strategy
  • Take commercial decisions according to your market and your strategy
  • Create the label of the exported beer
Develop soft skills
  • Problem-solving
  • Flexibility
  • Adaptability
  • Cooperation
  • Creativity
  • Decision making capacity
  • Networking
  • Communication
Work in an international environment
  • Work in international teams with students from different institutions over the world
  • Develop a better intercultural understanding
  • Practice your English
Have fun
  • Teambuilding activities
  • Social activities
  • etc.



The week is intended for at least second year students in Marketing, Management or International Business.


Registrations are now closed, the week is full. Thank you for your interest and see you next year!

↓ Share | Send to a friend ↓