Virtual International Marketing Week: 15/03/2021 - 18/03/2021
flyer Tintin 1
flyer Tintin 2

Do your students feel like

  • learning about the iconic Belgian comic strip hero?
  • carrying out market research for digital markets?
  • adapting and developing a communication strategy?
  • learning about and developing traffic generation, lead conversion, brand awareness, e-reputation, customer loyalty, buyer persona, etc.?

Then register them for our International Marketing Week about Tintin!

After the briefing by a Moulinsart head officer, students will have to develop a marketing and communication strategy for the Tintin e-shop. Students working in international teams will make up and develop a drive-to-store strategy by generating traffic, lead and visibility. The students’ marketing skills, cooperation and creativity will be challenged to define the appropriate digital communication plan to propose.

Please note that, due to the Covid-19 pandemic, this International Week will be organized in virtual mode in 2020-2021.

What to expect?

Develop technical skills
  • Define a strategical and operational marketing strategy
  • Use digital techniques
Develop soft skills
  • Creativity
  • Team Work
  • Develop your cross-cultural skills
  • Sense of community
  • International mindset
Work in an international environment
  • Work in international teams with students from different institutions over the world
  • Develop a better intercultural understanding
  • Practice your English
Have fun
  • Discover Brussels (visits and game)
  • Teambuilding activities
  • Social activities



The week is intended for at least second year students who master basics in Marketing and digital marketing.


Registrations are now closed, the week is full. Thank you for your interest and see you next year!

You would like to know more about this week before registering? Then watch last year's edition video!


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