Would you like to learn more about the world of communication? Would you like to think out of the box? Would you like to develop a campaign using different online and offline tools? Would you like to learn to measure the effectiveness of a campaign? Would you like to understand the importance of deeplearning and artificial intelligence in this field? Then join our programme in Integrated Marketing Communications! The programme will cover the agency world with the communication development process, the creative process with creative thinking and ads analysis, the whole area of integrated marketing communications (planning, brand activation, direct marketing, measurement of the effectiveness of a campaign, sponsorship and events), new technologies with artificial intelligence and deep learning. Ethical issues will also be tackled.