Virtual Business Game: 14/03/2022 - 18/03/2022

What to expect?

  • To experience the complexity of a business organisation through gamification (business simulation tool)
  • To anchor and reinforce theoretical knowledge through practice
  • To translate strategy into action
  • To understand the decision-making parameters, the importance of KPI's and the cross-departmental impacts
  • To develop knowledge of international business practices
  • To truly live interdisciplinarity and understanding its richness
Develop soft skills
  • Problem-solving
  • Team Work
  • Cross-cultural skills
  • Cooperation
  • Creativity
  • Going out of your comfort zone
  • Sense of community
  • International mindset
Work in an international environment
  • Work in international teams with students from different institutions over the world
  • Develop a better intercultural understanding
  • Practice your English
You will be able to...
  • Exploit all kinds of data and sources of information and identify the information needed to solve the problem at hand

  • Suggest and communicate viable solutions

  • Defend its recommendations with conviction

  • Integrate into a particular international context


Practical information

Case scenario

Participants manage a global technology company through technological and market evolution. They operate in three global regions with different customer preferences, growth rates, currencies, taxes, and tariffs. Four different technology generations evolve during the simulation rounds.

Participant tasks

Learners plan and implement global demand-supply strategy for three markets and two production areas, including in-house and contract manufacturing network. Research and development for new technologies and product features forms the backbone for their long-term strategy and product life-cycle management. They will manage international taxation through transfer pricing and control liquidity and capital structure. Optionally, they can also manage corporate social responsibility and human resources for research and  development. 


The week is intended for at least second year students in Marketing, Management, Accounting, e-Business or International Business.


30€ (this week is virtual!)


From Monday 14th of March until Friday 18th of March 2022


Registrations are held on a first come, first served basis. A total of 5 students maximum from the same institution will be accepted. Please also note that this International Week is virtual.

Register now! (open until 31st of January 2022)