Marketing plan · Belgian brewery · Louvain-la-Neuve and Brussels
Adapting the marketing plan of a Belgian brewery to fit its new challenges
Work in international teams, discover Belgian beer expertise and develop concrete marketing recommendations for a local brewery through visits, coaching sessions, teamwork and a final presentation.
Online preparation + on-site week
Accommodation, meals (half board), social activities and course materials included
Nomination by the sending institution
Minimum B2 English level
Build a marketing plan for a Belgian brewery
This week will combine problem-solving activities designed to develop students’ cooperation, creativity and adaptability in an international environment.
Students will also visit a local brewery and enjoy beer tastings. Social activities, as well as a beer and chocolate treasure hunt in Brussels, will be organized to promote intercultural understanding and introduce participants to Belgian specialties.
The programme will include conferences, coaching sessions with professionals, teamwork activities, a final presentation and a prize ceremony.
Analyse the brewery
Conduct an internal analysis of the brewery and identify the challenges it is facing.
Explore the beer market
Analyse the beer market, competition, macro trends and potential customers.
Pitch recommendations
Formulate concrete marketing recommendations and present them during the final presentation.
If you are interested in discovering Belgian beer expertise in a student city, this week is for you.
Format
BIP = Erasmus+ Blended Intensive Programme. Non-Belgian and eligible students will automatically be considered BIP participants.
Students are invited to contact their International Office for further information about European funding possibilities.
This BIP Week includes conferences, professional coaching sessions, teamwork, brewery-related activities, social activities and a final presentation.
300€
This fee includes:
- Accommodation from 14 to 19 March, 5 nights in shared rooms
- Meals (half board): breakfasts, lunches and 1 dinner
- Social activities
- Course materials
Invoices will be sent directly to each student unless otherwise specified by the partner institution.
Before 1 December 2026
The International Office of the sending institutions may download the form and return it completed by email to nominate their students before 1 December 2026.
A registration link will then be sent out to the students. Once the students have completed the online registration, they are registered to the programme. No refunds will be made if cancellations are communicated later than 1 December 2026.
Study between Louvain-la-Neuve and Brussels
Beyond the academic programme, this BIP Week gives students the opportunity to discover Louvain-la-Neuve and Brussels, meet peers from abroad and experience an international campus atmosphere.
A destination known for beer expertise, chocolate and international exchanges.
A week hosted at EPHEC Louvain-la-Neuve Campus .
Some activities will take place in Brussels, including a beer and chocolate treasure hunt.
Collaborate with students from institutions around the world.
What students will develop
Students will develop marketing, intercultural and soft skills by working on a concrete case linked to a Belgian brewery.
Technical skills
- Develop a marketing plan
- Conduct an internal analysis of the brewery
- Conduct an external analysis of the beer market, competition and macro trends
- Carry out a micro-survey among potential customers
- Formulate concrete marketing recommendations
International environment
- Collaborate in international teams with students from institutions around the world
- Develop stronger intercultural awareness
- Practice and improve your English skills
Soft skills
- Problem-solving
- Flexibility
- Adaptability
- Cooperation
- Creativity
- Stepping out of your comfort zone
- Sense of community
- International mindset
Have fun
- Visit a local brewery
- Taste a variety of beers
- Discover Brussels
- Take part in social activities
Who is this week for?
The week is intended for second-year students in Marketing, Communication, Management or International Business who have a minimum B2 level in English.
Marketing
Students interested in building a marketing plan and formulating concrete recommendations.
Communication
Students willing to improve their communication, presentation and customer insight skills.
Management or International Business
Students ready to work in international teams and analyse a real business challenge.
B2 English level
Students should be able to collaborate, discuss and present their ideas in English.
Agenda
From 6 PM to 7 PM, Brussels time
EPHEC Louvain-la-Neuve Campus, Belgium
View campus page
A farewell activity will be organized on Thursday evening and one extra social activity will be scheduled on Monday or Tuesday afternoon at the end of the working day. Some activities will take place off campus, at the brewery and in Brussels.
Need more information?
For academic questions or practical information, the EPHEC team can help students and partner institutions.
Frequently asked questions
Practical information to help students prepare their BIP Week in Louvain-la-Neuve and Brussels.
Who should book my accommodation? What time should I arrive at and leave the accommodation? What are the accommodation rules and what should I bring?
EPHEC will book the accommodation for students from foreign institutions. It is included in the 300€ registration fees for 5 nights, from Sunday to Friday.
All foreign students will be accommodated in Gîte Mozaïk, Rue de la Gare 2, 1348 Ottignies-Louvain-la-Neuve.
- Included in the price: breakfast and bed linen
- To bring: your own towel
- Not included: towel, body wash and shampoo
- Type of room: shared rooms or dorms
- Check-in / Check-out: check-in from 3:00 pm to 7:00 pm and check-out until 10:30 am
Who should book the transportation and from when?
Students must book their own transportation to Belgium, Louvain-la-Neuve, as soon as possible once they are registered.
Arrival must be scheduled on Sunday at any time. Activities will only start on Monday morning, so there is no activity scheduled on Sunday.
Departure should be scheduled on Friday afternoon or evening. Activities will end around 13:00. Brussels National Airport, also called Zaventem, is around 1h30 away by public transport, as well as Charleroi Airport, also called Brussels-South Charleroi.
What should I bring for the week?
Your towel(s), soap and shampoo, your laptop, a culinary specialty from your country for the international aperitif, and your curiosity.
Where is the meeting point on the first day?
The meeting point is EPHEC - Louvain-la-Neuve Campus, Avenue du Ciseau 15, Louvain-la-Neuve, on Monday morning.
Reminder: there is no activity organized on Sunday evening.
Is there anything to prepare?
Information will be provided during the online session organized before the start of the physical week in Louvain-la-Neuve. Do not miss it.
Are all activities mandatory?
Yes. Whether students are Belgian or not, all activities are mandatory. The purpose of an international week is also to develop international relationships with other participants. Online sessions are also mandatory.