Short description
This week will be a mix of problem-solving case in order to develop the cooperation, creativity and flexibility of students within an international environment.
Students will also visit a local brewery and enjoy beer tastings. Social activities and a beer hunting in the European capital, Brussels, will also be foreseen in order to develop the intercultural understanding and the beer discovery.
The week will be a mix of conferences, working sessions coached by professionals with a final presentation and prize ceremony.
If you are interested in discovering the Belgian beer know-how in a student city, this week is for you !
Learning outcomes
What to expect:
Develop technical skills
- Develop a marketing plan
- Internal analysis of the brewery
- External analysis of the beer market, competition and macro trends
- Micro-survey among potential customers
- Formulation of concrete marketing recommendations
Work in an international environment
- Work in international teams with students from different institutions over the world
- Develop a better intercultural understanding
- Practice your English
Develop soft skills
- Problem-solving
- Flexibility
- Adaptability
- Cooperation
- Creativity
- Going out of your comfort zone
- Sense of community
- International mindset
Have Fun
- Brewery visit
- Fun beer discoveries
- Discover Brussels
- Social activities
Practical information
Format
BIP = Erasmus+ Blended Intensive Programme (possibilities to get European fundings for non-Belgian students – please contact your International Office for further information)
Non-Belgian and eligible students will automatically be considered BIP participants.
Price - 290€
This fee includes:
- Meals (breakfasts, lunches and 1 supper)
- Accommodation (5 nights from 30 March to 4 April in shared rooms)
- Social programme and material
Invoices will be sent individually to the students unless otherwise specified by the partnering institution.
Registration before 1 December 2024
Please send an email to internationalweeks@ephec.be if you need to modify/cancel your booking. No refunds will be made if cancellations are communicated later than 1 December 2024
Target and requirements
The week is intended for at least second year students in Marketing, Management or International Business having at least a B2 level in English.
Agenda
Dates and location:
- Online sessions: to be decided
- On site sessions: 31 March to 4 April 2025 - EPHEC University College, Louvain-la-Neuve Campus, Belgium
Schedule:
Activities will be scheduled from approximately 9:00 to 17:00 on Monday 31, Tuesday 1, Wednesday 2 and Thursday 3 April, and from 9:00 to 13:00 on Friday 4 April. Teams presentations will take place on Friday morning.
A farewell dinner will be organized on Thursday evening and one extra social activity will be scheduled on Monday or Tuesday afternoon at the end of the working day.
Some activities will take place out of Louvain-la-Neuve campus (at the brewery and in Brussels).
Contact
A question about pedagogical content? Send an email to Stéphanie CALLENS s.callens@ephec.be or Audrey DERMUL a.dermul@ephec.be
Other? Send an email to internationalweeks@ephec.be
FAQ
EPHEC will book the accommodation for students from foreign institutions (included in the 290€ registration fees) for 5 nights from 30 March to 4 April 2025. Name and address of the hotel will be communicated later.
Included in the price: Breakfast and bed linen. You will have to bring your own towel.
Not included in the price: Body Wash and Shampoo
Type of room: shared rooms or dorms
Check in / Check out: Check in will be available from 3:00pm till 7:00pm and check out until 10:30am.
The students themselves must book their own transportation to Louvain-la-Neuve, as soon as possible.
Arrival must be scheduled on Sunday 30 March at anytime, preferably before the evening in order to avoid a late arrival at the hostel (activities will only start on Monday 31 March morning, no activity scheduled on Sunday).
Departure should be scheduled on Friday 4 April afternoon/evening (activities will end around 13h, Brussels National Airport called Zaventem is 1h30 distance by public transport, as well as Charleroi Airport called Brussels-South Charleroi).
Your laptop, a culinary specialty from your country (for international aperitif), and your curiosity
Avenue du Ciseau 15, Louvain-la-neuve on Monday 31 March 2025 morning.
Reminder: there is no activity organized on Sunday 30 March evening.
Information will be provided during the online session organized before the start of the physical week in Louvain-la-Neuve (do not miss it !).
Yes! Whether you are Belgian or not! The purpose of an international week is to develop international relationships with other participants. Online sessions are also mandatory.