Marketing Communications

Would you like to learn more about the world of communication? Would you like to think out of the box? Would you like to develop a campaign using different online and offline tools? Would you like to learn to measure the effectiveness of a campaign? Would you like to understand the importance of deeplearning and artificial intelligence in this field? 

Then join our programme in Integrated Marketing Communications! The programme will cover the agency world with the communication development process, the creative process with creative thinking and ads analysis, the whole area of integrated marketing communications (planning, brand activation, direct marketing, measurement of the effectiveness of a campaign, sponsorship and events), new technologies with artificial intelligence and deep learning. Ethical issues will also be tackled.

List of courses

Digital Customer Experience

Businesses need to innovate and rethink their marketing strategies. The pressure to deliver content-rich and personalized customer experience is greater than ever. 

Nowadays, customer relationship management and innovation are at the heart of businesses’ concerns. Strategies are constructed around high-quality services and long-lasting partnerships. With the help of specific tools, examples and cases, you will understand how businesses build up their strategies towards business clients. 

After taking a deep dive into business value chains, you will understand how companies sustainably manage their supply chains, but also how they succeed in delivering the best value for the final user. 

For the final users, businesses are about to rethink the customer journey by developing more valuable, personalized and meaningful digital touchpoints across this journey. 

An integrative approach, using concepts and cases will help you to understand how businesses need to disrupt in order to seduce, convert leads, but also keep loyal customers while guiding them to the road of advocacy. 

Through the use of well-defined frameworks, you will also be able to develop digital platforms linked to specific business models. Thanks to the tools that will be developed in this package, you will be able to evaluate specific digital actions in line with a business’ goal.

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International Innovative Entrepreneurship

Are you interested in setting up your own business and becoming the 21st century international entrepreneur? Do you want to manage a business project that has a net positive societal impact? Are you interested in mold-breaking ideas and do you want to further stimulate your creative mind? Do you want to be future proof by understanding the megatrends that are  reshaping our world and influence our investment decisions?

Then join now this exiting programme which will also allow you to develop the critical soft skills that will strengthen your entrepreneurial spirit.

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EU Affairs and Business Lobbying

The EU public affairs teaching programme aims to prepare students as much as possible for a career in a public organisation with European or cross-border missions, in the public affairs division of a private corporation or in a business consultancy firm. 

One key objective is to provide students with an approach to current European Union issues. The programme gives the opportunity to accurately comprehend the EU policy framework that companies must deal with when operating on the European market and to study how businesses get involved in shaping EU policy. 

More broadly, this programme should instil in students an appreciation of what business-to-public institution relations stand for. 

In the end, students participating in this programme can understand the role of European institutions and decision-making, better analyse and anticipate EU political, economic, and legal developments for EU-based firms, organisations, and institutions, and build a lobbying/advocacy strategy and argue defence strategies at EU and more broadly public levels.

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International Sustainable Business Management

The International Business Management programme equips students with the relevant perspectives and skills to work effectively across functions and cultures. 

It will reinforce their ability to both lead and follow in today’s constantly changing, high-pressure and volatile business world. 

The various courses will enable students to not only understand the strategic, commercial, financial and intercultural essential concepts but also to apply them to an international business consulting project. In this context, students will be required to make strategic business decisions as managers of a company. 

These decisions and their consequences will be analysed, debriefed and commented on in order to be the best possible manager.

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Global Supply Chain Management

Would you like to understand how logistics and supply chain work through the practice of an integrated consultancy project for a Belgian SME? Would you like to understand how to reduce costs and increase productivity by using Lean, 6-sigma, Operational Excellence methods? Would you like to understand the circular economy and Industry 4.0? Would you like to learn how to apply understanding of business related KPI’s to improve the supply chain? Then join the programme in global supply chain management!

After understanding the fundamentals of the supply chain, you will carry out, within the framework of a consultancy project, a diagnosis and analysis of the supply chain processes, recommendations and a realistic implementation proposal of some of these recommendations. 

Your objective will be to optimise the performance of the supply chain with a view to international development.

List of courses