Tourism Strategy & Sustainable Innovation (30 ECTS)

List of courses

Digital Customer Experience (30 ECTS)

Code: DIG12

Businesses need to innovate and rethink their marketing strategies. The pressure to deliver content-rich and personalized customer experience is greater than ever. 

Nowadays, customer relationship management and innovation are at the heart of businesses’ concerns. Strategies are constructed around high-quality services and long-lasting partnerships. With the help of specific tools, examples and cases, you will understand how businesses build up their strategies towards business clients. 

After taking a deep dive into business value chains, you will understand how companies sustainably manage their supply chains, but also how they succeed in delivering the best value for the final user. 

For the final users, businesses are about to rethink the customer journey by developing more valuable, personalized and meaningful digital touchpoints across this journey. 

An integrative approach, using concepts and cases will help you to understand how businesses need to disrupt in order to seduce, convert leads, but also keep loyal customers while guiding them to the road of advocacy. 

Through the use of well-defined frameworks, you will also be able to develop digital platforms linked to specific business models. Thanks to the tools that will be developed in this package, you will be able to evaluate specific digital actions in line with a business’ goal.

List of courses

The aim is for students who select this program to take part in ALL the modules, which have been designed to have a coherent and complementary educational content that provides the theoretical foundations (each module = 5 ECTS) to prepare them effectively for the projects.


Innovative International Entrepreneurship (30 ECTS)

Code: ENT11

Are you interested in setting up your own business and becoming the 21st century international entrepreneur? Do you want to manage a business project that has a net positive societal impact? Are you interested in mold-breaking ideas and do you want to further stimulate your creative mind? Do you want to be future proof by understanding the megatrends that are  reshaping our world and influence our investment decisions?

Then join now this exiting programme which will also allow you to develop the critical soft skills that will strengthen your entrepreneurial spirit.

List of courses

The aim is for students who select this program to take part in ALL the modules,which have been designed to have a coherent and complementary educational content that provides the theoretical foundations (each module = 5 ECTS) to prepare them effectively for the project (10 ECTS).


EU Public Affairs and Business Lobbying (30 ECTS)

Code : EAU14

The EU public affairs teaching programme is a mix of:

  • courses shared with local students, from our Minor in ‘International Trade’ Bachelor and
  • courses designed for international/exchange students

It aims to prepare students as much as possible for a career in a public organisation with European or cross-border missions, in the public affairs division of a private corporation or in a business consultancy firm.

One key objective is to provide students with an approach to current European Union issues. The programme gives the opportunity to accurately comprehend the EU policy framework that companies must deal with when operating on the European market and to study how businesses get involved in shaping EU policy.

More broadly, this programme should instil in students an appreciation of what business-to- public institution relations stand for.

In the end, students participating in this programme can understand the role of European institutions and decision-making, better analyse and anticipate EU political, economic, and legal developments for EU-based firms, organisations, and institutions, and build a lobbying/advocacy strategy and argue defence strategies at EU and more broadly public levels.

List of courses

ERA101 Cross Cultural Human Ressources (5 ECTS) - includes:

X301EUA EU Public affaires & Business lobbying (15 ECTS) - includes:

ERA103

ERA314

As this module (X301 EUA) is a Teaching Unit (comprising 4 courses), a geometric average will be calculated to obtain one and only one final/overall assessment

The aim is for students who select thisprogram to take part in ALL the modules, which have been designed to have a coherent and complementary educational content.


Practical Information – How to proceed

As soon as a student is interested in an exchange semester at Ephec as part of the partnership agreement between his or her institution and Ephec, this offer of courses in English and eachindividual programme should be carefully analyzed.

After nomination by the home institutionto Ephec (incoming@ephec.be) and acceptance of the nomination (you will receive a confirmation by email), the student will be invited to register online (see details HERE), at which point 1 programme pe semester will be chosen.

1 full programme (or 2 in the case of a full year stay) must be chosen, together with all the modules that make it up.

It is therefore NOT permitted to MIX courses from different programmes to make up a course programme at Ephec.

Please note that the number of places available in each programme is LIMITED:

  • 30 places in ENT11, DIG12 and TOURISM
  • 10 places in EAU14
  • (numbers to be confirm depending on certain factors)
  • It is therefore ESSENTIAL to select your programme as early as possible, to have it VALIDATED by your international office and/or faculty coordinator, and then to register online at Ephec, in order to secure your place (first registered - first served).

Please contact incoming@ephec.be for any further information.

We are looking forward to welcoming you in at EPHEC!