Maquette test

Nowadays, customer relationship management and innovation are at the heart of businesses’ concerns. Strategies are constructed around high-quality services and long-lasting partnerships. With the help of specific tools, examples and cases, you will understand how businesses build up their strategies towards business clients.

After taking a deep dive into business value chains, you will understand how companies sustainably manage their supply chains, but also how they succeed in delivering the best value for the final user.

For the final users, businesses are about to rethink the customer journey by developing more valuable, personalized and meaningful digital touchpoints across this journey.

An integrative approach, using concepts and cases will help you to understand how businesses need to disrupt in order to seduce, convert leads, but also keep loyal customers while guiding them to the road of advocacy.

Through the use of well-defined frameworks, you will also be able to develop digital platforms linked to specific business models. Thanks to the tools that will be developed in this package, you will be able to evaluate specific digital actions in line with a business’ goal.

Then join this programme, which will also allow you to develop the critical soft skills that will strengthen your entrepreneurial spirit.

It aims to prepare students as much as possible for a career in a public organisation with European or cross-border missions, in the public affairs division of a private corporation or in a business consultancy firm.

One key objective is to provide students with an approach to current European Union issues. The programme gives the opportunity to accurately comprehend the EU policy framework that companies must deal with when operating on the European market and to study how businesses get involved in shaping EU policy.

More broadly, this programme should instil in students an appreciation of what business-to-public institution relations stand for.

Students participating in this programme can understand the role of European institutions and decision-making, better analyse and anticipate EU political, economic, and legal developments for EU-based firms, organisations, and institutions, and build a lobbying/advocacy strategy and argue defence strategies at EU and more broadly public levels.