09/03/2020 - 13/03/2020
After the briefing at the Moulinsart headquarters, students will have to develop a sales strategy for international airports. Students working in international teams will make up and develop stories around the derived products. Strategic decisions will need to be taken and the students’ creativity will be challenged to define the appropriate range of products to propose.
Develop technical skills
- Define a strategical and operational marketing strategy
- Use story-telling techniques
Work in an international environment
- Work in international teams with students from different institutions over the world
- Develop a better intercultural understanding
- Practice your English
Develop soft skills
- Team Work
- Develop your cross-cultural skills
- Sense of community
- International mindset
- Discover Brussels (visits and game)
- Teambuilding activities
- International Food tasting
- Closing dinner
JACQUES BREL YOUTH HOSTEL
The Jacques Brel Youth Hostel is within walking distance from Central Station and the Grand Place. This means an easy access to the numerous monuments, museums and attractions of the Capital of Europe. The hostel is renowned for its international atmosphere and lively bar. It’s the right place to improve your international networking !
HOW TO GET TO THE HOSTEL?
The hostel is within walking distance from the railway station Brussels Central (1,1km - 15 minutes). From the airport, take the train to the station Brussels Central. There are frequent train services (3 or 4 per hour) taking you to this station. It takes around 18 minutes. The price is 8,60 €. Brussels Central Station is the first stop after Brussels North.
If you want to reduce your walking time (500 m – 6 minutes), you can take the Metro from Brussels Central to Metro station Madou (Blue line) and walk from Madou to the hostel.
The week is organized on our Campus of Brussels. Address: Avenue Konrad Adenauer, 3 - 1200 Brussels
HOW TO GET FROM THE HOSTEL TO THE EPHEC CAMPUS ?
The easiest option is to use the metro line n°1 (purple colour) which terminates east in Stokkel.
From Central Station, you should get off at Alma or Vandervelde station. Then it is only 4 minutes walk to EPHEC.
You can also use the metro from Madou (blue line n°6). You then have to change line at "Arts-Loi" and take the line n°1, direction Stokkel.
Cost and registration
Registration costs amount to 230€ including
- Accommodation (4 nights)
- Participation at all the activities and related transport
- Evening walking dinner on Thursday.
- Public transports tickets
Registrations are open until January 15, 2020. They will be handled on a first come first served basis. In order to promote the international aspect of the event, the number of participating students is limited to 5 per institution.