International Marketing Week: 14/04/2024 - 19/04/2024

Increase your cross-cultural and marketing knowledge in a very demanding and competitive beer market in order to develop the activities of a local craft brewery! For this Louvain-la-Neuve located International Marketing week, students will have to develop a marketing plan implementing ideas to improve sales in export and/or local market, brand image, sustainability or brand activation...

This week will be the opportunity to meet other students and have fun in a cross-cultural environment while discovering the wonderful Belgian beer world.

What to expect?

Develop technical skills
  • Develop a marketing plan
  • Internal analysis of the brewery
  • External analysis of the beer market, competition and macro trends
  • Micro-survey among potential customers
  • Formulation of concrete marketing recommendations
Develop soft skills
  • Problem-solving
  • Flexibility
  • Adaptability
  • Cooperation
  • Creativity
  • Going out of your comfort zone
  • Sense of community
  • International mindset
Work in an international environment
  • Work in international teams with students from different institutions over the world
  • Develop a better intercultural understanding
  • Practice your English
Have fun
  • Brewery visit
  • Fun beer discoveries
  • Discover Brussels
  • Social activities
  • etc.


This week will be a mix of problem solving case in order to develop the cooperation, creativity and flexibility of students within an international environment. Student will also visit local brewery and enjoy beer tastings. Social activities and a visit of European capital, Brussels, will aslo be foreseen in order to develop the intercultural understanding and the beer discovery.  The week will be a mix of conferences, working session coached by professional with a final presentation and prize ceremony. If you are interested to discover Belgian beer know-how in a student city, this week is for you !

Practical information

Program (provisional)

Brewery visit
European drink

Sustainability seminar
Work session
Beer tasting

Work session
Visit Brussels

Beer tasting
Work session
Coaching session
Closing party

Final presentation
Final lunch!


The week is intended for at least second year students in Marketing, Management or International Business.


290€ (meals (breakfast, lunch and 1 supper), accommodation, visits and material are included) (accommodation at Gîte Mozaïk)


From April 14th to 19th 2024. Please note that the programme starts on Monday morning. Arrival is therefore scheduled on Sunday.


Registrations are held on a first come, first served basis.

Click here to register