International Marketing Week: 27/03/2023 - 31/03/2023

Increase your cross-cultural and marketing knowledge in a very demanding and competitive beer market in order to develop the activities of a local craft brewery! For this Louvain-la-Neuve located International Marketing week, students will have to develop a marketing plan implementing ideas to improve sales in export and/or local market, brand image, sustainability or brand activation...

This week will be the opportunity to meet other students and have fun in a cross-cultural environment while discovering the wonderful Belgian beer world and working on sustainability.

What to expect?

Develop technical skills
  • Develop a marketing plan
  • Ensure economic sustainability and efficiency, social sustainability and equity, environmental sustainability, etc.
  • Integrate eco-circularity in the whole beer chain
Develop soft skills
  • Problem-solving
  • Flexibility
  • Adaptability
  • Cooperation
  • Creativity
  • Going out of your comfort zone
  • Sense of community
  • International mindset
Work in an international environment
  • Work in international teams with students from different institutions over the world
  • Develop a better intercultural understanding
  • Practice your English
Have fun
  • Brewery visit
  • Fun beer discoveries
  • Discover Brussels
  • Social activities
  • etc.

 

This week will be a mix of problem solving case in order to develop the cooperation, creativity and flexibility of students within an international environment. Student will also visit local brewery and enjoy beer tastings. Social activities and a visit of European capital, Brussels, will aslo be foreseen in order to develop the intercultural understanding and the beer discovery.  The week will be a mix of conferences, working session coached by professional with a final presentation and prize ceremony. If you are interested to discover Belgian beer know-how in a student city, this week is for you !

Practical information

Program (provisional)

MONDAY
Brewery visit
European drink

TUESDAY
Sustainability seminar
Work session
Beer tasting

WEDNESDAY
Work session
Visit Brussels

THURSDAY
Work session
Coaching session
Closing party

FRIDAY
Final presentation
Celebration
Final lunch!

Target

The week is intended for at least second year students in Marketing, Management or International Business.

Price

270€ (meals (breakfast, lunch and 1 supper), accommodation, visits and material are included) (accommodation at Gîte Mozaïk)

Dates

From Monday 27th of March until Friday 31st of March 2023

Registration

Registrations are held on a first come, first served basis. A total of 5 students maximum from the same institution will be accepted.

Click here to register