International Marketing Week: 21/02/2022 - 25/02/2022

Increase your cross-cultural and marketing sustainable knowledge in a very demanding and competitive beer market in order to enhance durability for a local craft brewery! For this Louvain-la-Neuve located International Marketing week, students will have to develop a full marketing plan implementing ideas to improve the sustainability of a local craft brewery.

This week will be the opportunity to meet other students and have fun in a cross-cultural environment while discovering the wonderful Belgian beer world and working on sustainability.

What to expect?

Develop technical skills
  • Develop a marketing plan
  • Ensure economic sustainability and efficiency, social sustainability and equity, environmental sustainability, etc.
  • Integrate eco-circularity in the whole beer chain
Develop soft skills
  • Problem-solving
  • Flexibility
  • Adaptability
  • Cooperation
  • Creativity
  • Going out of your comfort zone
  • Sense of community
  • International mindset
Work in an international environment
  • Work in international teams with students from different institutions over the world
  • Develop a better intercultural understanding
  • Practice your English
Have fun
  • Brewery visit
  • Fun beer discoveries
  • Discover Brussels
  • Social activities
  • etc.

 

Practical information

Program

MONDAY
Brewery visit
European drink

TUESDAY
Sustainability seminar
Work session
Beer tasting

WEDNESDAY
Work session
Visit Brussels

THURSDAY
Work session
Coaching session
Closing party

FRIDAY
Final presentation
Celebration
Final lunch!

Target

The week is intended for at least second year students in Marketing, Management or International Business.

Price

250€ (meals (breakfast, lunch and 1 supper), accommodation, visits and material are included) (accommodation at Gîte Mozaïk)

Dates

From Monday 21st of February until Friday 25th of February 2022

Registration

Registrations are held on a first come, first served basis. A total of 5 students maximum from the same institution will be accepted.

Registrations are closed for our 2022 edition, see you next year!