The world is rapidly and profoundly changing. Uncertainty has become the norm, and challenges have emerged on a global scale. Businesses have the ability and the duty to answer these challenges. This conviction is deeply rooted in EPHEC Business College’s DNA. It resonates in our mission: to bring together people, cultures and ideas to develop responsible leaders who transform business and society. The Working World Wide programme is a continuation of this mission. It will allow you to immerse yourself in a truly global experience alongside international classmates. Expert teachers in various international fields will help you to get prepared for tomorrow’s international challenges. Throughout the programme, you’ll learn the theory required and you’ll have opportunities to put your learning into practice through the implementation of an international project.

Courses

  • ERA207 - Sales and Negociation techniques in a diverse Environment (5 ECTS)

Introduction/objectivesThis Sales & Negotiation Programme develops students into sales professionals, giving them the opportunity to differentiate and accelerate their career objectives and business results.
The course presents them with the sales process and the fundamentals of negotiation, from prospection to account management and purchase agreements.
Students learn to sell and negotiate effectively by engaging in role-plays and putting theory input and new skills into action. In mastering sales and influencing techniques, students learn to develop negotiation strategies and to understand, plan, and achieve their objectives in a variety of contexts.
Content-Introduction to B2B sales
-Prospection techniques and tools: prospection by telephone and by e-mail; the role of networking and personal branding
-Client psychology: establishing a client relationship and adjusting to your client
Clients motivations, culture and typology (use of a personality tool)
-Negotiation phase: face-to-face meeting, questioning techniques, negotiation and argumentation techniques; ‘problem-solving and benefits’ approach
-Client relationship management
-Contracts and purchase agreements
-Communication skills
Verbal and non-verbal communication, Active listening and empathy, Customer centric approach, Positive language
MethodologyExamples leading to theory, followed by role-play exercises; focus on the various steps of the B2B sales process and negotiation.
Blended learning (theory, exercises and evaluation), i.e. a mix of live and online courses.
Learning OutcomesThe students will be able to go through the B2B sales process using newly acquired tools and personal skills. They will learn the basics of (sales) negotiation.
Support/materialsCourse notes, booklet, online resources, slides; regular course preparations (proof readings and/or videos, assignments). Use of Moodle and Teams platforms.
Evaluation60% assignments, 40% oral exam

 

  • ERA204 - Business English Skills (5 ECTS)

Introduction/objectivesThe course’s objective is to
• Improve one’s language communication skills so as to make business communication in English more efficient.
• Improve your digital skills
• Learn how to operate in English in different business situations.
• Learn how to apply appropriate business etiquette and act or react accordingly.
Indicative ContentManaging online meetings
• Giving feedback : how to give constructive performance reviews
• Managing your online image in the digital era
• Applying for a job : Optimizing your CV and getting prepared for a realistic interview by real external recruiters.
Each of the learning modules includes oral and written assignments. Online grammar and lexical revision exercises are also included.
Teaching and Learning MethodsLearning modules presented in class, together with a programme of online application exercises
• Learning modules presented in class by the teacher in charge.
• Online group work, discussions and realistic application exercises
• Related written assignments to be handed over in relation to the topics dealt with
Succession of online and offline class activities including an online project of virtual exchange with students from a foreign partner University. The programme also includes +/- 10 hours of self-study activities.
Learning OutcomesBy the end of the course, the students will be able to :
• operate in English in different business situations (in meetings/ in the office/ online).
• apply appropriate business etiquette and act accordingly in different business contexts.
• Promote their USP’s and apply for a job in English successfully.
Introduction/objectivesRethinking the customer journey involves creating more, but also more valuable touchpoints across this journey. It involves creating real, added value and hyper-personalized content. Hyper-personalization becomes real when AI and machine learning are perfectly well developed throughout the customer journey and its touchpoints. Through the development of Ai-powered tools for specific businesses and the measure of precise KPI’s, you will learn how to optimize a customer journey in line with the business’s core target and USP.
SupportsRequired Reading and Learning Materials
• Handout available online
• Videos and other application exercises (grammar & voc) on Moodle
• Play games to experience different communication situations.

 

  • ERA103 - Corporate Social Responsibility and Business Ethics (5 ECTS)

Introduction/objectivesMaking business students think about the ethical dilemmas implied in business decisions as well as showing why and how some companies have decided to embrace social responsibility.
The aim is for students to question and analyse the impact some business activities and decisions have on various stakeholders and think about their role as socially responsible consumers, employees, citizens or investors.
Learning OutcomesBy the end of this module, the student will be able to use and explain vocabulary linked to CSR, communicate about CSR to non-specialists, list potential (positive or negative) impacts of some personal or business decisions and activities on the fields encompassed by CSR, identify stakeholders impacting or impacted by a personal or a business project that is CSR-related and suggest ways of managing those stakeholders, to develop a critical approach to claimed CSR approaches.
MethodologyIndividual preparations at home and class participation. Students will have to read articles or book chapters, consult websites, view some programmes before coming to class. Class contributions through various activities: oral presentations, role-plays or debates where students will have to demonstrate the use of the acquired notions in a relevant class context.
SupportTeams, Moodle : PPT presentations, notes, documents, links to readings and video content
Assessment60% continuous assessment (preparations, activities and assignments)
40% oral or written exam

 

  • ERA209 - International Strategy Execution (5 ECTS)

Introduction/objectivesThe Case Studies Analysis course will help the student to analyse real Business case studies. Knowing how to analyse a case will help the student to address virtually any business problem. A case study helps students learn by immersing them in a real-world business scenario where they can act as problem-solvers and decision-makers. The cases present facts about a particular organization. Students are asked to analyse the case by focusing on the most important facts and using this information to determine the opportunities and problems facing that organization. Students are then asked to identify alternative courses of action to deal with the problems they identify.
ContentThe following 5 case studies from INSEAD Business School will be analysed (1 every 2 weeks):
Park24, Tesla, Fashion Forward Dubai, Marvel, Nintendo Switch, Amazon
Teaching and Learning MethodsThe course will be organised as such: one week on site, one week remotely (via Microsoft Teams).
- Case studies available on the online platform
- A lot of interaction with the students is required as many concrete examples are given to support the theoretical concepts, which will lead to discussions.
- Regular oral group presentations of the case studies
- Regular written analysis
Required Reading and Learning Materials
- Strategic case studies from different companies and sectors.
- Articles from Harvard Business review
Learning OutcomesBy the end of this module, the students must be able to:
- Work in groups to analyse case studies, apply strategic concepts and present orally several strategic case studies
- Show the ability to put the strategic concepts into practice.
- Be able to deliver an analysis in written and/or orally of all the cases.
Assessment40% group work (written and oral presentations), 60% individual work
SupportsInsead Business case studies
Harvard Business Review articles

 

  • ERA212 - International Project Week (5 ECTS)

Introduction/objectivesStrategy & International Business Management Simulation (Cesim global challenge)
Cesim Global Challenge improves the learners' understanding and capabilities of running global business operations of a firm in a dynamic, competitive environment.
Case scenario: Participants manage a global technology company through technological and market evolution. They operate in three global regions with different customer preferences, growth rates, currencies, taxes, and tariffs. Four different technology generations evolve during the simulation rounds.
Participant tasks: Learners plan and implement global demand-supply strategy for three markets and two production areas, including in-house and contract manufacturing network. Research and development for new technologies and product features forms the backbone for their long-term strategy and product life-cycle management. They will manage international taxation through transfer pricing and control liquidity and capital structure. Optionally, they can also manage corporate social responsibility and human resources for research and  development.
Key learning areasTechnology-based product road maps and global market and production strategies. A range of concepts from various management-related disciplines: economic, political, financial, human resources, accounting, procurement, production, logistics, research and innovation, and marketing.
Learning OutcomesBetter understanding of the complexity of global business operations in a dynamic competitive environment. Comprehension of each of the management-related disciplines and the financial implications of the strategic and operational decisions. Invaluable experiences in teamwork and problem solving.

 

  • ERA208 - Strategic Management (5 ECTS)

Introduction/objectives- Understand clearly the key concepts, frameworks and Tools of startegy
- Explore topical strategy issues including platform business models and network effects, ecosystems, open innovation and non-market strategy.
- Grasp ream-world processes and practices of strategic management including new way of doing open innovation
- Learn from case studies on world famous organisations such as Alibaba, Airbnb, Ikea, Apple,etc.
ContentPART 1: Strategic position
PART 2: Strategic choices
PART 3: Strategy in action
Methodology- The strategic Management classes will be organised on a weekly basis as follows: one week on site, one week remotely (via Microsoft Teams).
- Powerpoint slides available on the online platform and following the structure of the course which will have to be actively filled by the students while attending the classes.
- A lot of interaction with the students on site and remotely (via Microsoft teams) is required as many concrete examples are given to support the theoretical concepts, which will lead to discussions.
- Small Analysis oral and/or written exercises in groups and individually, oral and/or written tests throughout the whole module to enhance class participation. These exercises and tests will be evaluated on site and remotely (via Teams).
- Required Reading and Learning Materials - Strategic case studies from different companies and sectors.
- Several articles dealing with strategic management issues.
Learning Outcomes- Know and understand the principles of strategic management, including: how organisations use strategic management, what are the theories and processes.
- Apply strategic concepts for Business analysis
- Analyse strategic positions for organisations and be able to expose the analysis.
- Understand competitive strategic management
- Analyse Management errors, including: management biases, commitment errors and see how to improve strategic decision-making.
- Work in groups to analyse case studies, apply strategic concepts and present orally a Strategic case study.
SupportsBooks, articles, seminars, online modules